This week’s digital marketing news. Up to date best practices for SEO, Social Media, and PPC that can add value to your business.

June 23rd, 2015

Moz Blog SEO fix – Link Building

In Moz’s video blog titled SEO Fix, they discussed tools Moz has as part of their services. These tools can optimize your in-bound and external links.

• The Open Site Explorer tool allows you to view “Link opportunities”
• Link opportunities include broken inbound links, unlinked mentions, and pages that link to your competitors but not you
• The Fresh Web Explorer tool can help you find mentions for your key phrase in newsfeeds and blogs, presenting external link opportunities
• With both these tools you can create alerts for your business. You will get notifications when a link opportunity presents itself

The Relationship Between SEO and Social Media

Google has recently begun featuring tweets heavily in search results. Allowing tweets to appear for trending topics.

• Google’s indexing stretches beyond basic published content
• Meaning the reach of content your business publishes on Twitter, is growing
• As content gains traction and attention, its search power will grow accordingly because Google’s algorithm accounts for traffic rates
• People share content based on how they want to be perceived, which is an important factor to keep in mind when posting

AdWords Will Begin Using Upgraded URLs Starting July, 1st

Upgraded URLs will change how you manage your keyword tracking

• Now you can specify which part of your URL is the landing page and which part is the tracking code
• The upgraded URL comes with reduced load and crawl times and new tracking options
• Ads will no longer stop running when tracking settings are adjusted
• This change will save important quality scores and tracking history