In this week’s Digital Marketing Round-Up we’re going to analyze ways to improve your social media marketing along with taking a look at SEO from a local perspective.
July 21st, 2015
Get Your Local SEO Right in 2015
Local SEO has some of it’s own rules compared to national SEO and it is important to recognize the difference.
- When you’re talking local business, even when it is SEO, you always want to think about the people. If your business has a positive reputation in your area, then that alone can drive traffic to your social media or blog.
- Join local directories and engage reviewers online. If your area has a local business directory make sure you are listed!
- Make sure your logo is on point. Google pulls logos of local businesses and lists them along side of regular search results accompanied by phone numbers and hours.
Content Marketing on LinkedIn
LinkedIn is a great platform for sharing your content with your target audience because of the B2B nature of the social media.
- When sharing content on LinkedIn use words to grab the readers attention. If you convey the benefit of the link to the reader, they are more likely to click through. You can also mention (or tag) a person in the post that the information might be relevant to, or tag an event you are attending.
- Timing: avoid spamming, the landscape of LinkedIn is different than Twitter. You should only be posting to LinkedIn 1 to 3 times a day.
- Long- Form Publishing: while this option is not available for publishing from company pages, if you promote your content from your personal LinkedIn this is a great opportunity. Long- form publishing has a larger reach than normal posting.
Multi- Product Facebook Ads
There is a Facebook ad functionality called multi- product ads (MPAs). These ads allow users to scroll through items before clicking to a landing page.
- With these MPAs you can do more than offer a line of products, which is great news for Digital Marketing. These ads have the ability to show case multiple offers, multiple locations, or multiple pieces of content!
- What is great about the multi-content ad is that people don’t share ads, but they do share content. So with one ad you got the visibility of 3 ads.
- The pieces of content that your promote should relate to each other that way your target market is seeing all relevant information and not just 1/3 relevant information.